New Zealand’s tourism industry has come together to launch a major initiative inviting visitors to care for its unique land and environment.
Under the banner of Tiaki – Care for New Zealand, the industry has launched the Tiaki Promise, which actively encourages all visitors to experience New Zealand in a way that keeps them safe, protects the natural environment, respects all cultures and preserves the country for future generations.
Tiaki means to care for people and place in New Zealand’s native language Te Reo Māori and the Tiaki Promise is an invitation to visitors to care for New Zealand alongside Kiwis.