The murderer is the new celebrity. He emerges out of nowhere with a rags-to-mass-murder story, and is swiftly accorded all the trappings of fame. Reporters track down anyone who knew him to learn about his childhood and his main influences. Relatives and friends both contribute fuzzy anecdotes, mostly indistinguishable from the ones they would present if he were competing on American Idol or running for president.
The disaffected form fan clubs around him. The experts discuss what his rise to fame means. Books are written about him and then perhaps a movie. And then it ends and begins all over again.