MISSISSAUGA, ON, Dec. 12 /CNW/ - Porsche Cars Canada said today that it has made a business decision to apply its marketing resources in a targeted fashion to interact more directly with its customer base. It is re-evaluating its traditional presence in auto shows and, as part of this process, has said it will not have a display at the Toronto auto show in 2009.
"The Toronto auto show is the most important in Canada and we did not take this decision lightly," said Jasmin Rawlinson, Porsche Canada's Director of Marketing. "Still, as we seek to find better, more targeted ways to reach out to our potential customer base - particularly in an economy as difficult as the one we face today - we must look beyond traditional consumer auto shows, even ones as prominent as Toronto."
Rawlinson said that "Toronto is Porsche's largest market in Canada - and the Toronto Autoshow is a world-class event. But to participate with a Porsche-quality display would have required a major financial investment.
Trying to connect more directly with Canadian customers allows us to allocate our limited marketing resources more effectively in a challenging economic environment."
For further information: Laurance Yap, Manager, Public Relations, (905) 219-2195, laurance.yap@porsche.ca
