(Scottsdale, Arizona) A company long known for having some of the most innovative car accessories on the market is launching a new line of creative, automotive products that are driving up retail sales in stores nationally. Bell Automotive has designed a unique line of Shaggy seat covers and steering wheel covers made of microfiber never before used on seat covers or steering wheel covers. Of course, decorative auto accessories like fuzzy dice or funky steering wheels are nothing new, but this new microfiber shag material from Bell has a unique, tactile feel that creates a whole new driving experience for motorists.