Earlier this week, Senator Nancy Greene Raine introduced Bill S-228 in the Senate. Known as the Child Health Protection Act, the bill calls for amendments to the Food and Drug Act that would prohibit the marketing of food and drinks directly to children. If Greene Raine gets her way, there will be no more marketing to children. No McDonald’s Happy Meals with toys. No more Tony the Tiger or other cartoon characters emblazed on cereal boxes. And companies such as McDonald’s and Wendy’s will no longer be able to sponsor youth sports teams with their logos emblazed on uniforms. That’s no biggie; that’s what the taxpayers are for.
You see marketing to children for things Greene Raine finds unhealthy should be illegal. Of course children do not buy these goods, their parents do. And Canadian parents are just too dumb or too uncaring to be able to look after their young offspring so Greene Raine wants the government to step in and do it for them.
Greene Raine defends this attack on freedom and choice as a way to combat the obesity “epidemic.” And it is easy to justify under Canada’s government-run healthcare system.