This story is a good example of how politicians use phrasing to disguise what they're really doing, and the media play along because they support the obfuscation agenda. In some cases it's because the media really are that dumb and gullible, but the gullibility usually stems from their natural trust of Democrats - so it all comes back to the fact that they share the same agenda.
You've heard about something called "gay conversion therapy," which sounds like some nonsense procedure in which a "therapist" of questionable credibility tries to work the gay out of someone. This is being offered up by Democrats as an example of medical fraud, and they have mounted an extraordinary effort to actually ban it on a nationwide basis. But quack therapists are not their real target, in spite of the way they and their media mouthpieces portray this: