Whether making trivial choices like what brand of coffee to buy or important decisions like saving for the future, people tend to conform to what others are doing
Lemmings, a small rodent usually found in the Arctic, have become the subject of a widely popular misconception that they commit mass suicide. The reality is it is not a mass suicide, but the result of their migratory behavior even though this misconception of lemming "mass suicide" is long-standing and has been popularized by a number of factors including short stories, Disney Films and staged Documentaries. This same myth was also used in the Apple Computer 1985 Super Bowl commercial, in which players stop the lemmings from mindlessly marching over cliffs or into traps. Because of their association with this odd behavior, lemming "suicide" is a frequently used metaphor in reference to people who go along unquestioningly with popular opinion, with potentially dangerous or fatal consequences.
