I've seen better rollouts than the one House Republicans gave us last week on the bill to replace ObamaCare. It pleased almost no one, and left a lot of people totally confused about the process that has to happen over the course of the coming months.
One thing Republicans have to remember is that the media will not help them by explaining to the public what they're doing. If they leave out a detail, the media will not fill it in for them. Quite the contrary, the media will be only too happy to present the public with an incomplete, confusing, misleading picture of what the Republicans are doing and let them twist in the wind dealing with the consequences.