Let's start by defining a hustle. Someone is pulling a hustle on you when they constantly try to convince you they offer something that is actually illusory. The hustle can become a career for them if you keep buying it, but in order for that to happen the hustler has to very skillfully convince you that your lack of reward is because of some sinister outside force working against the hustler. If the hustler can pull this off, he can prevent you from recognizing that the offer itself is empty.