Once upon a time, I endured an 11-year career in healthcare, working for and with the biggest names in the industry. When I first entered the healthcare scene, health insurance for my entire family cost a little over $70 per month, and health insurers were dropping like flies to Chapter 11 amidst the 'rising cost of healthcare.' Today, that same coverage costs over $500 per month and now American families are struggling to keep the lights on. What happened? Insurers became better poker players, and the rest of us are trying to learn the tells, as they say in the world of poker.