Your mission is to recapture the initiative within a week by changing tactics. What you’re doing isn’t working. You need a surge, and soon.
So how do you do that?
Run new ads? Folks are weary of ads. That won’t help.
Hold press conferences to state positions? The old big media won’t cover them. You’ll be talking into a vacuum.
Wait for the next debate? Forget about it. By then, the election will be essentially over and your candidate the loser.
Somehow you have to make news that can’t be ignored by those who want you to lose. Consider this.