TORONTO, The MERCEDES-BENZ SLS AMG won the "Best New Design" award for 2011 presented by the Automobile Journalists Association of Canada (AJAC). The award was handed out as part of the 2011 Canadian Car of the Year (CCOTY) awards that opened the Canadian International Auto Show in Toronto.
"Innovative, avant-garde design has shaped the image of the Mercedes-Benz brand for over 125 years, and we are thrilled that the members of AJAC have recognized the fascinating and unmistakable silhouette of one of our latest masterpieces with this award," said Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada. "With its stunning lines, trademark gullwing doors and hallmark wide radiator grille that prominently features the Mercedes-Benz star, the SLS AMG is instantly recognizable as a Mercedes-Benz. A contemporary interpretation of a legendary classic, the SLS AMG is reminiscent of the widely celebrated 300 SL, while also providing a glimpse of the future direction of Mercedes-Benz design".
