Your party just got bazooked in elections from coast to coast. Your philosophy has been rebuked and your highest-profile people are in disrepute. You need a new direction, a fresh start and a different way of appealing to the nation if you ever hope to return to power.
So! Every week you put out a video offering your party's message of the moment. Who do you choose to be the face of your party at this time when a need for everything to be new is so urgent? Who, oh who, shall it be?
Um, yeeeeaaaah . . .