LaPlaya Beach & Golf Resort — the only true luxury, boutique resort on Florida’s Gulf Coast — invites Floridians to make the short drive to beautiful Naples this summer and enjoy all that this luxury resort has to offer with a special Florida Resident rate starting at $199/night, bookable now - Sept. 30, 2015, for stays June 1 - Sept. 30, 2015, when using promo code: FLRES.