The consumer is perpetually targeted directly by corporations and various businesses to buy, wear/use products, and then swiftly discard them when they are no longer fashionable. This method is called “planned obsolescence.” Planned obsolescence is defined as “the conscious decision on the part of an agency to produce a consumer product that will become obsolete in a defined time frame.” This phrase was coined by an American industrialist named Brooks Stevens. The fashion industry, car industry, and even companies that produce razors for shaving are but a few types of businesses that practice and promote this wasteful method of production and eventual planned consumption.
