One of the greatest secrets of champions in all areas of life and sport is often overlooked by the ‘masses of mediocrity’ as being unimportant, trivial or it is seen as being ‘way too easy’ to be of such a significant value. Yet every champion, every successful endeavor and individual is founded upon this truth. Businesses, sports teams, executives and leaders of industry and nations have all attempted to tap into this source of power. They understand the ability that this principle has in motivating individuals to perform at higher levels than they individually believe they could achieve.