Seattle, WA – March 18, 2009 – CogniFit®, Ltd., a leading producer of personalized brain fitness programs, today announced the release of CogniFit Personal Coach™, an online brain fitness training program, at the Aging in America (ASA) Conference. CogniFit Personal Coach provides scientifically proven, personalized exercises for people who want to maintain their cognitive vitality. The program uses patented techniques to assess and enhance essential cognitive abilities and psychomotor skills.