In short, they combine newsworthiness, perceived importance, new experimental findings, a new theory, new words with vague definitions, far-flung futuristic ideas, and come with "name-plate" sources
The renowned Smithsonian Institute recently published an article "Scientists Create a New Form of Light by Linking Photons." Yeah, a "New Form of Light"--really?
This revolutionary discovery is eloquently described by freelance journalist Marissa Fessenden in a post published as noted above. The research report she refers to has recently been  published in the Science magazine, authored by no less than ten authors from the Massachusetts Institute of Technology (MIT), Harvard University, Princeton University, National Institute of Standards and Technology and University of Maryland(NIST/UM) , and the University of Chicago, surely, all renowned institutes of higher learning and top notch research. The lead author, Dr. Qi-Yu Liang, currently hails from the NIST/UM.