Remember the ice bucket challenge? Back in 2014 it was all the rage. People would dump a bucket full of ice and water over their heads to "raise awareness" of ALS, then challenge someone else to do the same. Despite my inherent distrust of the phrase "raise awareness," and general disdain for pressuring people to a cause, I thought it was good fun in support of a worthy cause.
"Taking a knee" is now the anti-American ice bucket challenge.
